@ INTERFILIERE HONG KONG – THUR. 21st March (13:00-14:00)
By Terence SENFORD, Head of Design – Athleisure @ ADIDAS, HUGO BOSS, PUMA & UMBRO
A designer, director and consultant with 20 years’ experience, Terence Senford has held creative leadership roles at Adidas, Puma, Umbro and, most recently, Hugo Boss.
A graduate of the London College of Fashion with a background in Savile Row tailoring, he is known for disruptive concepts and products that bridge the gap between sport and fashion.
Terence is an athleisure expert who has influenced the creative direction and design of leading sport and lifestyle initiatives. His personal highlights include the 2008 Beijing Olympic program for Puma, and the 2012 Umbro England soccer team kit.
THE FUTURE STATE OF ATHLEISURE
In order understand the athleisure trend it is advantageous to review where it all actually came from. We will go on a journey covering some of its origins, the market forces that have created the current landscape and what will help shape the future.